November 20, 2007
LifeLock vs Credit Monitoring
Credit monitoring (or credit watch) has been around for a long time. In the past, it's been the only way to get alerted if you're a victim of identity theft. The three credit bureaus, Equifax, Experian and TransUnion, all sell their own versions of monitoring. Basically, what they're doing is selling your own information back to you.
If a company has a security or data breach, you'll usually get a letter from them to tell you that your information is at risk and they give you a year's worth of credit monitoring. I know. I've had that happen. Monitoring may give you a false sense of security. Again, the bureaus do nothing to actually stop the crime before it happens and do nothing to help after you've been victimized. They only provide quick notification of a change, nothing more.
Credit monitoring will alert you AFTER someone opens an account in your name. You'll simply get an alert telling you about it. Then, well, you're on your own to get it straightened out. The Credit Bureaus do nothing to actually prevent the crime of identity theft, nor do they help fix the problem.
LifeLock has been designed to actually prevent identity theft. It represents the new generation in Identity protection. They have developed a plan that gives you the best protection for the lowest cost. Their expertise and experience are invaluable. After you enroll with LifeLock's protection, credit monitoring doesn't provide any additional benefit. This helps them to keep their costs down.
No identity theft protection plan is infallable. So LifeLock offers a $1million total service guarantee. They will reimburse you for any money you lose because of the theft and will pay all costs associated with repairing the problem up to a million dollars. If there is a dispute, LifeLock will hire qualified professionals to do whatever it takes, for as long as it takes, to resolve the problem.
Peace of mind is the biggest benefit LifeLock offers. Knowing you'll never be on your own if your identity gets stolen is priceless.







