What's So Great About LifeLock?

LifeLock has a media blitz happening. They're trying to let the entire US know about their company and the real danger of identity theft. Most of us are still living in the 20th Century thinking identity theft is rare. It's a problem because Baby Boomers think they're still in the 80's and the Generation Y's aren't paying attention to anything right now besides themselves and their social networks.

The X's, well, they're busy raising kids and making a living…

Someone has to shake us out of our little dream world of safety and tell us that identity theft is real. It's happening. And it's only going to get worse.

LifeLock's commercials and ads have shocked us out of our cocoon because their CEO is so willing to publish his social security number in HUGE letters anywhere he can. Up to now, we've believed we can keep our identity safe by shredding our statements, junk mail and any personal info. We carefully put our social security cards in a safe, secret place in our house. Memorize our PIN numbers and shield the touch pad when we use our debit cards. OK - we're safe. Right??

Unfortunately, it ain't so. Identity thieves have found the BIG payday in hacking or stealing computers with lists of thousands of identities. It's quite a well-paying and safe job. So safe in fact that it's surpassed drug trafficking as the crime of choice.

So no matter how safe we keep our personal data, it's still out there. Todd Davis proved that to us by telling us his social security number is 457-55-5462. GASP….

So if he's willing to do that, you have to believe that his company can protect you. And if it can't, you've got his word that LifeLock will do whatever it takes to fix your identity and restore your credit. He looks you in the eye and says that. I haven't seen any other identity theft protection company's officers do that.

Is it a gimmick?

Who cares? He does it anyway and stands behind his company with full faith that they're the best.

So, what's so great about LifeLock?

They've made us more aware of the problem of identity theft. They even tell us that we can protect ourselves for free if we want to. It's all over their website. Take them up on their offer to help you or not, they still have done us a service by making us realize that identity theft CAN happen to anyone.