April 10, 2008

LifeLock Adds TrueAddress™

A favorite way identity thieves steal is through address changes. The US Postal Service reports that  45 million change-of-address forms are filed annually. Most of these changes are legit. But many times they aren't.

These change of address forms can be used by identity thieves to obtain personal information for the purpose of identity theft. Thats why, in addition to the daily online scouring of the internet through eReconTM, LifeLock has also introduced TrueAddress.

LifeLocks new TrueAddressTM service searches to see if members have had a change of address form filed and alert them if there are changes. This is the type of thing that we as individuals really can't do for ourselves. It's just one more way for LifeLock to provide the best value in identity theft protection!

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